Pinterest Predicts is an annual “near-trend” forecast based on billions of searches and how people save and interact with visual content. The platform looks at words, images, colors, silhouettes, and recurring patterns, then uses analytics and machine learning to highlight signals with year-round potential.
Pinterest also notes the high accuracy of its previous predictions: 88% of their trends have come true over the past six years. This adds weight to the 2026 list — it can be seen as a guide to cultural sentiment rather than a rigid style blueprint.
In the report for 2026 Three big lines sound:
- emotional comfort and sense of belonging,
- identity curation instead of copying,
- grounded optimism and gentle escapism.
This triangle describes a broader shift in culture. People are choosing things that support their inner state, give them a sense of their own rhythm, and create space for play. A trend is no longer a collective directive and is becoming a tool for personal editing of life.
Next are all 21 areas, grouped by this logic.
Trend names are official names from Pinterest.
afrohemian decor
A combination of African crafts and bohemian lightness. Color enters the interior through textiles, ceramics, carved wood. Hand-made textures, geometric ornaments and natural materials work in the frame. A combination of African motifs and bohemian freedom: textiles, artisanal details, natural materials, rich textures. This is an interior with cultural depth and warm eclecticism.
photo: pinterest
brooched
Brooches are moving into men's wardrobe and accessories of the day. It is important to emphasize individuality: family heirlooms, vintage with traces of time, jewelry objects as mini sculptures. Brooches are returning as a thoughtful, stylish way of personalization. They are attached to lapels, ties, socks, bags, creating small points of individuality.
photo: pinterest
cabbage crush
Cabbage is becoming a new star of the kitchen: from steaks to fermented drinks. Green shades and "garden" still lifes work in the aesthetics of the content. For food projects - lines of seasonal recipes and partnerships with local farmers. This trend reflects a love for affordable products, home-made canons and culinary creativity without unnecessary complexity.
photo: pinterest
cool blue
The cool blue palette as the mood color of the year: “glacier aesthetic,” “icy blue,” frosty makeup, even blue cocktails. It’s the color of emotional coolness and clarity. It works well in outerwear, knitwear, accessories, beauty accents, and home details. Cool Blue becomes the language of a clean reboot.
photo: pinterest
darecations
Adrenaline trips: rafting, canyoning, sporting events, auto racing. Pinterest describes a trend for trips that bring back the sense of body and presence “here and now.” This is a different type of escapism — energetic, active, very generationally accurate for Gen Z and millennials.
photo: pinterest
extra celestial
Cosmic, intergalactic wave: holography, opalescent textures, sci-fi silhouettes. The important idea is to allow yourself to be imaginative in the details. It can be a metallic accent in a bag, glitter in makeup, futuristic decor that sets the mood of the future without the need to change everything around. In fashion, these are mother-of-pearl fabrics and rounded silhouettes, in beauty - opalescent textures for eyes and nails, in decor - sculptural lamps. Lunar shimmer, opal and holographic surfaces - cosmic glam.
photo: pinterest
fun house
Circus, slightly theatrical aesthetics for the home is freedom from monotonous interior solutions. Pinterest mentions striped ceilings, “circus interior”, vintage circus motifs. In our reading, this is a trend about the courage to have a characteristic space. It works well through accents: graphic textiles, lamps as art objects, “tent” drapery, furniture with a sculptural silhouette. The home here becomes a mood stage. The format for retail is a pop-up room «attraction». It is also seen in fashion collections and street style.
photo: pinterest
give me some gummy
Gummy aesthetics are spreading in fashion, beauty, and even food. Pinterest is recording interest in “gummy bears aesthetic,” jelly textures, agar-agar, yokan, and “jelly blush.” This trend works like tactile therapy: soft, elastic, and bright things bring the game back to an adult style. In the wardrobe, these can be transparent or jelly accessories, voluminous jewelry, and the effect of a “candy” texture. In beauty, 3D details, gloss, and rich shades work well. Macro, highlights, and transparent gels work well in photography.
photo: pinterest
glamoratti
80s maximalism is back in a modern form: big shoulders, sculptural silhouettes, gold, massive buckles, the “big exit” effect. Pinterest is recording interest in “80s luxury”, chunky accessories and high collars. This is a trend for those who like the look as a statement. It combines well with the modern style discipline: one loud thing + a clean base.
photo: pinterest
glitchy glam
The aesthetics of intentional “mistakes”: asymmetrical makeup, different shades on the hands, contrasting combinations. Pinterest records a rise in requests for eccentric and avant-garde beauty ideas. In the wider culture, this sounds like a rejection of sterile ideality. Beauty becomes an author's montage - bold and lively. Asymmetry, a «crazy» arrow, mismatched shades of lipstick and eyeshadow. The aesthetics of mistakes are turning into a style statement. For beauty brands - tutorials on «incompatible color pairs» and sets with two contrasting shades.
photo: pinterest
khaki coded
Utilitarianism with the romance of an explorer. Bermuda shorts, vests with pockets, field jackets, linen shirts. Pinterest even mentions the “paleontologist aesthetic”. The trend is not about rough practicality, but about comfortable functional charm. It has a light note of adventure and a new sense of “clothes for life”. The right fabric is important: thick cotton, twill, canvas. The look is based on practical details - rings, carabiners, cords.
photo: pinterest
laced up
Lace goes beyond romanticism: collars, bandanas, belts, manicures. The demand for “lace nails” is growing sharply. This is a trend about decorative softness, which can be introduced in doses: one lace accent is enough to introduce romantic complexity into the image. The language of texture is translucency and layering. Micro-collections «white set» and accessories with lace inserts are available in retail.
photo: pinterest
mystic outlands
Travel to places with a mythological mood: mists, ruins, natural spirals, ethereal landscapes. Pinterest searches for “scotland highlands aesthetic”, Faroe Islands, Salar de Uyuni, Arashiyama are growing. Visually, muted greens, blue-grays, terracotta. Tourism is gaining a new romance through silence, rituals and slow practices.
photo: pinterest
neo-deco
Art Deco is getting a new speed: chrome, geometry, chevron rhythm, dramatic materials. Pinterest is seeing a growing interest in bar carts, brass, marble accents. This is a trend for an exquisite structure of space. It is suitable for interiors that want to look collectible and modern at the same time. Small objects are well suited - lamps, handles, fittings, trays.
photo: pinterest
operatic
Theatricality is carried over to parties, weddings, festive style scenarios. Draperies, masquerade details, dark roses, a cabaret touch of luxury. This is a trend about the event as an aesthetic production. It opens up space for fashion with a stage emotion: velvet, high collars, dramatic jewelry.
photo: pinterest
pen pals
Returning letters is the new elegance of slow communication. The idea moves with the trend towards materiality and sensoryity. People are looking for “cute stamps”, “snail mail gifts”, “hand written letters”. Not only romance is important here, but also the form of the ritual: paper, handwriting, envelopes as mini-design projects. For brands and creators, this is an opportunity to create collectible stationery objects, souvenirs, seasonal cards. For style – messenger bags, pencil cases, fountain pens.
photo: pinterest
poetcore
Literary aesthetics as soft intellectual glamour. Oversized turtlenecks, vintage jackets, ties as accessories, even pens and notebooks as part of the image. Poetcore is important because it brings the inner plot back into fashion. Clothing here works as a continuation of thinking and is read very organically in urban everyday life. The image of a "literate": turtlenecks, jackets with patina, messenger bags. The atmosphere of intelligent comfort: parquet, library, soft light. Details work in the shooting - bookmarks, handwritten pages, slow camera movement.
photo: pinterest
scent stacking
Perfumery as a personal mix. Pinterest sees the rise of “niche perfume collections” and layering combinations. This is a very modern logic: a scent as a signature that is not repeated. In a stylistic sense, this echoes the multi-layering in clothing: composing your own formula, rather than choosing a ready-made role. Multi-layered fragrances: combining oils, sprays, perfumes. For beauty — duo sets and guides «how to put together your own fragrance profile.».
photo: pinterest
throwback kid
The children's world in 2026 gets a retro focus: vintage toys, upcycled clothes, knitted and textile comfort. Searches for “1970s childhood toys” and “nostalgia toys” are growing. This is a culturally tender trend — about the desire to cultivate slower memories. It suggests the aesthetics of family archives and things with history: in the decor of children's rooms, in practices of care, in small everyday joys.
photo: pinterest
vamp romantic
Dark romance and after-dark beauty: black nails, blurred eyeliner, gothic tenderness without aggression. Pinterest mentions interest in vampire aesthetics and “dark romantic makeup”. This is a trend about emotional style with chamber drama - perfect for evening looks, holiday seasons, editorial beauty moods. Lace collars, silk, velvet, drop earrings are in fashion. Campaigns keep the tension with light and music.
photo: pinterest
wild child
Animal aesthetics in a delicate, almost fairy-tale form: deer motifs, butterfly hints, “bug jewellery”, “dragonfly nails”. This is a trend for natural tenderness, with a lot of light. It combines forest fantasy and modern decorative minimalism.
photo: pinterest
Pinterest analyzes year-over-year increases in searches and visual interest, comparing large time windows. The team supplements the numbers with expert observations and real-life cross-checks—which is why the forecast is an early warning for designers, marketers, and media. The 2026 report describes a major cultural movement: a drive for self-expression, resource conservation, and escape into imaginary worlds. This triangle explains why «poetcore» with letters, «glamoratti» extroverted luxury, and «gimme gummy» therapeutic tactileness are all on the rise at the same time.
how to apply this to brands and personal style
Choose 2–3 trends as the lines of the season. It is better to create your own language around selected topics than to dissolve into them all at once.
Work with tactility. 2026 — about material and feeling: the gloss of metal, the elasticity of gel, the texture of lace, the relief of ceramics.
Strengthen rituals. «Pen Pals,» «Scent Stacking,» «Operasthetic» are action scenarios. Campaigns and content can easily be built around them.
Give space to the game. «"Fun Haus" and "Extra Celestial" open up space for experiments with light, form, and humor—the audience responds to the feeling of joy.
Show a local accent. «Afrohemian Decor, Mystic Outlands, Neo Deco love the stories of places, crafts, and archives.
Official report Pinterest.
